There is a buzz in the air about a certain cosmetics powerhouse and her name is Doe Deere. The first time I heard about her was on Twitter. A of couple friends were talking about some really cool make up that they discovered online. Usually I am not one to really engage in any type of conversation online about cosmetics, but they just would not stop talking about this person that called herself Doe Deere. They seem to be just a couple steps away from obsession when it came to all of the cool types of new lipstick products that she was bringing onto the market. It made me curious so I decided to take a look at her website myself. It was from that moment that I made a very firm decision to become a patron of the very hot and seductive products that she produced.
Her style is very colorful, and my little sister thinks that she is simply the best. I have found that her bold colors are very exciting and the products coordinate with the different seasons. She had colors during the harvest season that were perfect for harvest and Halloween time. She will certainly have colors for the Christmas season that will probably be in sync with this time of year as well. I love the fact that she stays current and continues to promote new products so many other people in the cosmetics world seem to be drifting down the same old path. For a long time it seemed that make up had become a very dull product. Doe Deere, on my honest opinion, is the match that has lit the flame for a whole new generation of young consumers that are buying make up today.
I think a large part of the reason that she is so successful has much to do with her confidence. Doe Deere has become someone that is very successful because she knows her core audience and she has successfully developed products that young consumers like to buy. I think a large part of her ability to market comes from her social media outlet. She has this impressive number of followers that tend to tweet about her products even when she is not online. They are promoting the products that they love, and this allows other people that may have never heard of the Lime Crime reign to become aware of this product line. I would actually feel sorry for any other person that is trying to target the young generation of cosmetic consumers today. I don’t think that too many other competitors would stand a chance because Doe Deere has the market on lock.
There are a lot of consumers that are interested in cosmetics, and Doe Deere already had her sights set on the young adult crowd. She has successfully penetrated this market, and there are even a lot of preteens that are discovering her through products like lipgloss. She is building a very large target market.
Jaime Garcia Dias was born in Rio de Janeiro and is a very renowned author in Brazil. He is age 45 with twenty published books, five of which received awards. His parents are Arnaldo Dias, a journalist and author, and Dulce Garcia Dias, an architect. It is apparent that Mr. Dias took after his father and Arnaldo Dias embraced his son’s enthusiasm by mentoring him to be the great author Jaime is today. Jaime Garcia Dias was writing by the age of fifteen and started blogging the same year, he attended the Arnaldo school and excelled in all of his studies while also passionately reading on his own. Jorge Amado was one of Brazil’s most talented authors and happened to be one of Jaime’s favorite authors. Two of the books from Jorge Amado, The Alchemist and By The River Piedra I Sat Down And Wept, had some influence in shaping Jaime’s writing style and career. Jaime’s first book was inspired by Joao Guimaraes Rosa’s novel, The Devil to Pay in the Backlands.
During college Mr. Dias attended the University of Rio de Janeiro, after completing his studies there, in 1993, Dias joined the staff of Carioca Literature Academy working as a professor. For five years he taught aspiring teenagers who wanted to become authors. Because Mr. Dias’s teaching methods were so adequate, he became vice president of the academy in 1997 and would hold that position for ten years. Despite Jaime’s busy life in teaching, he also became a creative writer and had published ten books by the age of 30.
Jaime Garcia Dias expertise in writing was truly recognized when in 2001 one he won the White Crane Award. This award is only handed out to prolific, important and influential writers in the world of Brazilian Literature. The Carioca Literature Academy had greatly benefited from Jaime’s positive writing style. The Brazilian author had gained a strong sense of worth since teaching at the academy in 1993, his proposed new methods to study writing changed the school. Mr. Dias demonstrated to the academy that the traditional ways to teach weren’t always the best ways of expressing thoughts. But something a lot of people don’t realize is that Dias is also a very accomplished painter.
In 2007, Jaime Garcia Dias became president of the school, which by then had a reputation for helping aspiring authors find their voice. As President, Mr. Dias would continue to build upon that help to a new level by announcing that Carioca Literature Academy would be the first school dedicated to journalistic literature. Carioca Literature Academy is currently now the largest school dedicated to Brazilian writers. By concentrating on the art of writing, Dias has improved the academy significantly and given him the opportunity to increase his writing and exposure to the rest of the world outside of Brazil.