In times past, the fashion world set out the rules for women to follow. The rules followed a certain pattern that said “Do this and look good. Don’t ever break our rules or you will look terrible.” Though some of their “guidelines” may have been sound, at a certain point, the dictates from the fashion world became oppressive, and many free thinking women realized it was just fine to make their own decisions about style. One of those free thinkers is Doe Deere, the CEO of Lime Crime Cosmetics.

Doe Deere created her online makeup company by mixing up cosmetics with the help of a chemist. The emphasis at Lime Crime is on good quality makeup with bold color combinations that make a statement. These cosmetics wear beautifully, even if they go beyond what the old school fashion dictators might find acceptable. Yes, we’re talking about lipstick in shades of blue, hot pink, green and more. Against all odds, these makeups look fantastic on women who wear them with confidence and a sense of daring.

Rules That Are Made to Be Broken

There are some hard and fast fashion rules that Deere has broken, and the looks she’s created by breaking the rule are truly stunning. All of this shows us that if you have confidence (plus an eye for color coordination) you can pull off all manner of looks.

One of the rules Deere goes against is the thought that you can only emphasize one part of your face with bold color. The rule is, if you have bold eyes, play down your lips, and vice versa. Deere, however, wears both colors on both the lips and eyes, but she makes sure the colors she uses play off each other well. The result is a beautiful, stunning face.

Other rules involve the idea that we’re not allowed to mix patterns or to wear too many colors together. Again, Deere emphasizes that the key to all of this is coordinating the colors so it’s not a total jumble. Mixing patterns is ok if there is an element, like a color, that’s consistent in all the patterns.

Looking great really means going forward with confidence. That’s what the Lime Crime look is all about. Take a look at the website to see how Deere rocks these looks, using bold colors in a beautiful way.