It took a well-respected Hollywood stylist to challenge the status quo on washing and conditioning hair. For decades, the big suds found in shampoo lathers weren’t anything users would question, until Chaz Dean ( found a better way.

The founder of WEN launched his brand more than 20 years ago, and since that time, more than 40 million bottles have been sold. WEN is different, because it’s a no lather shampoo. Instead of adding harsh chemicals to their formulas, WEN chose an holistic approach. WEN’s unique cleansing conditioners wash and condition like ordinary shampoos and conditioners but do it with safe plant-based extracts that strengthen the hair, adding shine and body.

Bustle beauty writer Emily McClure needed a hair makeover, so she tested out WEN By Chaz for seven days, posting Twitter selfies along the way. Her medium length locks are fine, frizzy and not easy to manage. Emily selected the Mandarin Fig cleansing conditioner for added moisture and body.

Emily enjoyed using the rich, nourishing formula in the shower every morning, as it appeared to add double the volume when she rinsed it away. Her hair took on a smoother texture, super shine and touchable softness. Her close friends noticed immediately and wanted to know Emily’s new hair secret.

Her pretty hair selfies showed the magic of WEN, and Emily liked receiving tons of compliments. The only issue she had when switching to the WEN alternative was in the time factor. Emily has a very busy career and found that WEN By Chaz is an amazing brand if you have the open schedule to pamper your hair with a blow-dryer and styling tools.

WEN By Chaz isn’t for lazy people, Emily concluded and says she would get into the brand again, if her schedule eased up. To order the products, visit or