The Swiss Startup Factory is a company in Switzerland that is dedicated to helping businesses start and thrive long-term. It has been discovered that most entrepreneurs that go into business go in without a clear plan for action. They just go out and think everything will be just fine. They learned soon after opening that you can’t go into business without a plan and be successful. Within the first two years of business, 80% of companies fail. After reaching the ten-year mark about 96% of companies fail. Mike Baur realized this pattern and came up with a plan to help businesses succeed.

Mike Baur grew up in Freiburg, Switzerland. He received his degrees in business from the University of Berne. He began working as a bank at Union Bank of Switzerland when he was 16. He became an apprentice at the Union Bank of Switzerland in 1991. He was valued by his employers and customers. They offered him a plan that showed him every position he would receive while he worked for the Union Bank of Switzerland up until it was time for to retire. The Union Bank of Switzerland started facing problems. Baur left and became an employee at Clariden Leu.

Banking became stressful for Baur, so he decided to give up his job working at Clairden to become an entrepreneur. Mike Baur teamed up with Oliver Walzer and Max Meister. They started the Swiss Startup Factory. The mission of the Swiss Startup is to increase the knowledge and success of entrepreneurs starting new businesses and to help businesses that are looking to expand their brand. They created a program that gives entrepreneurs the opportunity to be mentored by them for three months. During the three months, they learn strategies for success and a plan to maintain their success.

Mike Baur has had much success with the Swiss Startup Factory. He created a firm called think Reloaded to give financial advice to his clients. He is also CTI’s Invest Deputy Managing Director. The Swiss Startup Factory has developed a profitable relationship with CTI thanks to Mike Baur’s work. The experience that Mike Baur accumulated at the Union Bank of Switzerland and Clariden Leu has afforded him the opportunity to help people accurately manage their money. Mike Baur’s decided to give up what he was good at to pursue what he loved and was good at.