Thanks to celebrity hairstylist Chaz Dean, we now know that we can achieve clean, manageable and healthy hair without the use of commercial shampoo and conditioner products. When Dean developed the formula for WEN Cleansing Conditioner, he changed the way that we view hair care.
Traditionally, women have depended on commercial shampoos and conditioners in order to keep hair clean and soft. The problem with these products is that they actually do more harm than good. Shampoos use harsh chemicals like sodium lauryl sulfate, the foaming agent that strips hair of its natural oils, and toxic preservatives that dry hair out tremendously. Conditioners typically contain synthetic fragrances that are loaded with chemicals that irritate the scalp and leave hair frizzy and unmanageable.
Chaz Dean, a hairstylist based in Los Angeles, set out to create a product that would clean and condition hair without the use of any of these toxic chemicals. He first tried out his WEN Cleansing Conditioner on his celebrity clientele. When they reported back to tell him how stunningly soft and silky their hair was after using it, he released the product into the hair care market.
What makes WEN Cleansing Conditioner unique is that it cleans and moisturizes hair without being a shampoo or a conditioner. Instead, the formula exclusively relies on natural, plant-based ingredients. Instead of filling his product with toxic preservatives and harsh detergents, Chaz Dean uses botanical extracts with cleansing, anti-fungal and antibacterial properties. WEN Cleansing Conditioner deeply hydrates hair with vegetable glycerin, a natural moisturizer that comes from vegetables. This moisturizer also acts as a humectant, drawing moisture from the environment to keep hair soft and silky all day long.
Today, WEN Cleansing Conditioner has reached cult status. The product’s loyal fan base is proof that WEN Cleansing Conditioner lives up to the hype.