For years, EOS lip balm stayed silent about their quick success. Randomly, little sphere shaped, pastel colored lip balms were filling the shelves of Walgreens, Walmart, and Target. Then, everyone was raving about these unique lip balms.
For years, lip balm was the typical small, cylindrical tubes with the same original cherry and mint flavors. EOS wanted something different, so they made unique lip balms with unique flavors such as honeydew and grapefruit. These super cute spheres were seen everywhere, and were selling like crazy. Then, celebrities such as Miley Cyrus, Kim Kardashian, and Christina Aguilera were seen pulling these pastel colored spheres out of their makeup bags.
The EOS lip balms sell over a million units per week. According to fastcompany.com, they are also now a $250 million company and growing. They are also expected to sell even more in 2020 because of the high demand in natural and organic products, and that is exactly what EOS is!
The EOS team wanted to make something that stood out and succeeded. Now, other lip company’s are copying the sphere shaped lip balms. But EOS is not stopping there. They also have a hand soap and shaving cream and have other plans for the future. Visit the company’s website at evolutionofsmooth.com.